A TXT record is text in free, human-readable form, which is associated with a domain address as a DNS record for one purpose or another. The most widespread use of a TXT record is to add your web site to a search engine or to an analytics platform, that provides information about the traffic to your site. Setting up this sort of a record serves as verification that you are the domain owner and they'll supply the content that you need to include as the value when you create the record. Another purpose of a TXT record is to confirm that an e mail message is sent by the domain name owner and from a trusted hosting server - this is the so-called SPF protection, that helps prevent any electronic address set up under your domain name to be forged and unauthorized individuals to send unsolicited mail making it appear like it was sent from your own mailbox. You could include any other information you want to be associated with your Internet domain in a TXT record as well.